Increasing Customer Lifetime Value by Encouraging Customers to Pay Less in a Competitive Electricity Market
نویسندگان
چکیده
منابع مشابه
Customer Lifetime Value Models: A literature Survey
Abstract Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value. The generated value can be calculated through different methods. Each method considers different parameters. Due to the industry, firm, business...
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Today, people are increasingly connected and extensively interact with each other using technology-enabled media. Hence, customers are more frequently exposed to social influence of other customers when making purchase decisions. However, established approaches for customer valuation most widely neglect network effects based on social influence leading to a misallocation of resources. Therefore...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2009
ISSN: 1598-4877
DOI: 10.5392/jkca.2009.9.12.245